Our Team and Associates

Syed Faraz Ali

Founder & CEO

An Industrial Engineer from Ohio, USA, with over 25 years of experience up to CEO / MD / Chairman. Exposure to markets like USA, Saudi Arabia, ASEAN Countries, Dubai, Pakistan and Canada. Companies served include Chrysler corporation, Coca-Cola, Hoechst, AlphaGraphics, Philips, Cadbury, Indus Pharma, Reckitt Benckiser, etc. Expertise in Supply Chain, Integrated Operations, Sales, Marketing, ERP, Identifying efficiencies, Manufacturing and Distribution. Now serial entrepreneur for several years and holds seat as director / shareholder in six companies.

Tahmina Awais

(Program Manager)

A talented and self-motivated Montessori Directress. Excellent knowledge of child development and latest education theories and practices. Creative and artistic teaching abilities with strong communication skills. Well versed Trainer & Curriculum designer, been conducting various workshops too for teachers & schools across the city. Currently associated with Optimum Education as Early Childhood Educationist and Lego Leader. She has also been involved in customizing lesson plans for the LEGO Education curriculum to fit the needs for schools in Pakistan. Coordinate with school administrations to successfully implement this program.

Asma Mujeeb

(Manager Human Resources Services)

With a dynamic and versatile background in Human Resources, bring 8 years of extensive expertise in Talent Management, HR Business Partnering, Recruitment (both Technical and Non-technical), and HR Operations. My experience spans across implementing and driving organizational change, policy formulation, succession planning, and retention strategies. Holding an MBA in Human Resource Management and possessing certifications in labor law and as a Certified Human Resources Professional (CHRP), I am adept at navigating the complexities of HR with a strategic mindset and a focus on organizational growth and development.

Safa Fatima

(HR Consultant)

With a bachelor’s degree in business administration as my foundation, I have cultivated a wealth of experience in Human Resources. Through a harmonious blend of academic insight and hands-on application, I’ve refined my expertise in HR management and office administration. My journey embodies a steadfast dedication to elevating organizational performance and nurturing a vibrant workplace environment. I am committed to driving excellence across all facets of HR while fostering a culture of positivity and collaboration.

PIC-Sajjad (002)

Sajjad Ahmad

(HSE Consultant and Facilitator)

As an accomplished professional with an M.Phil. in Environmental Sciences. Specializing in Occupational Safety, Health & Environmental Services, he assumes the position of “Lead Trainer & Consultant,” showcasing expertise in conducting QHSSE audits, delivering training sessions, facilitating seminars, leading incident investigations, and conducting risk assessments across diverse sectors.

His services extend both domestically within Pakistan and internationally, involving collaboration with oil and gas service companies, power plants, chemical industries, FMCGs, and various other sectors. Continuously praised by clients for exceptional training and auditing abilities, he consistently demonstrates excellence in these capacities.

Khalid Latif

Khalid Latif

(Head of Manufacturing & Technical Consultancy)

M.Sc. in Industrial Chemistry, over 30 years of experience in Plant Management / Manufacturing Management of multinational companies. Expertise in Manufacturing Operations including Production, Engineering, QA, and Health Safety & Environment. Companies served include Hoechst, AgrEvo, Aventis CropScience & Bayer.

Sara Shahzad

(Management Trainee )

HR professional with nearly a year’s experience in recruitment and operational HR within HR consulting firms. Known for pinpointing top-tier talent and fostering meaningful connections, ensures optimal candidate-organization alignment. Streamlining processes and implementing strategic initiatives are forte, enhancing organizational efficiency. With a keen understanding of HR dynamics, offers precise contributions to talent acquisition and operational optimization, driving success with precision and professionalism.

Wajahat Athar

(Supply Chain Management)

Expert & Specialist in Supply Chain. An MBA from IBA having about 22 years of experience in serving companies like Reckitt Benchiser, European Tobacco (Greece), KE, BYCO & Lucky Cement as COO (International Business). Carries a wealth of experience in the field of Supply Chain with an excellent view of various industries & businesses.

Mr. Abdul Ahad Khan

(HR & Management Professional)

HR & Management Professional with over two decades of experience in industries such as FMCG, Telecommunication, Printing & Publishing, Logistics, Visa Facilitation, Textiles and Public Services. He is a textile and law graduate and also holds Master’s in Science in faculty of Management Sciences. His forte is Strategic Management, Human Resource Management, Employee Engagement, Talent Management, Career Development, Organizational Learning and Leadership Development.

Zeeshan Khokhar

(Talent Acquisition & Admin/HR Executive)

“Zeeshan has a diverse experience as a journalist and has worked with leading media organizations, NGOs and journalistic association of Pakistan throughout his career. He is currently playing a key role as a Talent acquisition & Admin/HR Executive in Optimum Advisory HR division where he is responsible for managing end-to-end recruitment process along with client coordination and business development activities as well as administration tasks. He has a master’s degree in Mass Communication from Karachi University”

Priyanka Assnani

(Recruitment & OD Specialist)

“Motivated Individual with an experience in different areas of human resource management. Priyanka’s expertise are in Talent management, executive searches, managing bulk hiring, and organizing virtual events. She has completed her Master’s studies at Taylor’s University – Malaysia. She always thrives to add value through her skill set in the organization. She makes sure to deliver work effectively and efficiently”.